November 2015

Ina rolls out initiatives in United States

Drawing on its expertise and driven by new international ambitions, the Institut national de l’audiovisuel is continuing its development in the Americas.

Ina has teamed up with the Cultural Departments of the French Embassy in the United States, and is actively involved in two major events showcasing its collections in New York in highly original ways:

• Ina is partnering – alongside France 24, TVFI and the Commission du film d’Ile de France –the opening evening of the International Emmy Awards 2015. This is the most important event for the television market, and will bring together audiovisual professionals from all over the world, on Friday 20 November, at the French Embassy.
• Ina is presenting at the MoMA – as part of the International “To Save and Project” Festival, dedicated to recently conserved and restored archive films – a previously unscreened programme of Noticiero Latinoamericano clips. Festival-goers will be able to watch for the first time footage of Fidel Castro, Hemingway and the Havana Festival in newsreels – made by Cuban film-makers under the direction of Santiago Alvarez – that have been digitised by Ina. This event will enable Ina to present the collaboration agreement signed on 21 June 2012 with ICAIC (Cuban Institute of Cinematographic Art and Industry) for the restoration, digitisation and commercialisation of “Noticiero” newsreels screened in cinemas from 1960 to 1990. This film archive is of outstanding historic, artistic and heritage value. It has national heritage status in Cuba, and was inscribed in 2009 on UNESCO’s Memory of the World Register.

The United States, Ina’s number one partner in content sales
Sales of footage and sound recordings outside France have grown strongly over recent years on Ina MEDIAPRO, the only service of its kind worldwide, dedicated to professionals, particularly in the United States, Ina’s number one customer worldwide in content terms, ahead of the United Kingdom and Germany.

Ina, the worldwide benchmark for audiovisual heritage preservation and digitisation, is consolidating its US presence

In addition to the dissemination of programmes by Ina via the network of French institutes and embassy audiovisual departments, Ina is taking advantage of its dual presence in New York to meet its main customers and partners. To step up its activities in the Americas, Ina now wants to set up long-term, tailor-made partnerships in the fields of digital archiving, training in audiovisual professions, the commercialisation of content and innovation.